top of page

Podboy

Design and Illustration

TGI Fridays Magazine Campaign

TGI Fridays & Caras Magazine - 2023

Advertising campaign in Caras Magazine to showcase TGI Fridays™ restaurants in São Paulo.

This project consisted of developing a double-page advertisement for Caras magazine, with a cool and bold design identity, beyond the brand's regular development pattern.

Three main ideas were constructed, two

of them with a more conservative design, following the guidebook and the key visual to the letter, and a third, more outside of the box one, that reflected creativeness and authenticity. The client chose the third option.

bottom of page